Herb Cohen: Negotiate This
An excerpt from a presentation by renowned negotiator Herb Cohen. Considered the world's greatest deal-maker, Cohen has been a practicing negotiator for the past four decades, intimately involved in some of the world's headline dramas, from hostile corporate takeovers to hostage negotiations. Hilarious and insightful, Cohen teaches audiences powerful negotiation techniques to help in every business, career or relationship. Cohen's analyses, insights and humorous view of world events have appeared in many national and international publications, and he has been the subject of articles in TIME, People, The Economist, The New Yorker, Esquire, Newsweek, Rolling Stone and Fortune Small Business. Even Playboy called him the "world's best negotiator."