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Data Mining Creating a Revolution for Campaign Strategy

For more coverage: http://to.pbs.org/Qao5NO Increasingly, behavior psychology concepts like 'social pressure' can be used not only to get voters out to the polls but getting them to vote for a specific candidate. Hari Sreenivasan talks to journalist Sasha Issenberg about his latest book, "The Victory Lab: The Secret Science of Winning Campaigns.
Length: 07:57

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