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How-To Economics: Irrational Assurance Tips for Valentine's Day, Part II

In our efforts to maximize your utility in this 'Material World' via behavioral economics, we're unilaterally extending Valentine's Day for 24 hours with a second video tip from Duke's Dan Ariely, who joined us on Making Sen$e as a regular just yesterday. You can follow Dan on his website as well as here. Highly recommended. Read the full post here: http://www.pbs.org/newshour/businessdesk/2011/02/how-to-economics-irrational-as-1.html
Length: 02:19

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