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Advertising in Society: what's the deal?

The RSA and the Advertising Association bring together a high-profile panel to ask if it's time for advertising to strike a new deal with the society it serves? Speakers: Mark Lund, co-founder and managing partner, Now agency and former CEO of the COI; Patrick Barwise, Emeritus Professor of Management and Marketing at London Business School and chairman of Which?; Jon Alexander, co-author of the WWF-UK,/ PIRC report "Think of Me as Evil? Opening the Ethical Debates in Advertising"; Ed Mayo, Secretary General, Co-operatives UK Chair: Matthew Taylor, RSA Chief executive Listen to the full audio: http://www.thersa.org/events/audio-and-past-events/2011/advertising-in-society-whats-the-deal
Length: 21:50

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