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The New Business of Business

Zarine Kharas, founder and CEO of online fundraising website Justgiving.com. (Apr 22, 2009 at the RSA) Zarine Kharas, founder and CEO of online fundraising website Justgiving.com, is awarded the 2009 RSA Albert Medal for democratising fundraising and technology for charities. Kharas argues that, with both banking and politics in disgrace, it is up to companies to create lasting social value. To achieve this, the rule book needs to be thrown out and the maximisation of profit replaced with a more balanced sense of purpose. Kharas talks about business responsibility and highlights the unorthodox ways in which Justgiving operates - a fascinating, and successful, example of a more humane and enlightened enterprise. Chair: Matthew Taylor, chief executive, RSA
Length: 13:31

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