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YouTube & the Scott Brown / Martha Coakley election

How did effective YouTube marketing impact the Brown / Coakley Massachusetts Senate election? Many are blaming Coakley's mismanaged campaign for her loss, and her use of YouTube was certainly... suboptimal. In this excerpt from a recent Market Motive training webinar, Online PR specialist Greg Jarboe - author of "YouTube and Video Marketing an Hour a Day" - discusses how the respective campaigns used YouTube. He points out how Brown's campaign effectively leveraged his subscribers, invited discussion, and successfully got his videos embedded in influential blogs, while Coakley's videos were poorly optimized and shared, and the social networking advantages of YouTube were completely ignored. Find out more about Market Motive's cutting edge Internet marketing training courses at http://www.marketmotive.com.
Length: 07:40

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