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Web Analytics Data Reconciliation: It's A Tough Life Out

If you have more one web analytics tool on your website then chances are you spend a lot of time scratching your scalp about the differences between the numbers that each tool reports. In this video Avinash provides eight different, and specific, reasons why numbers between each tool might not reconcile. From cookies to tags to logs to campaign parameters to sampling, you'll find everything in this video.
Length: 03:29

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