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Viral Branding with Greg Rivera - Grovo Expert

http://grovo.com/experts Greg Rivera, President of Mishka NYC discusses how the Internet and social media helped ignite, expand and empower the global cult following of his brand. Greg Rivera founded Mishka, a popular clothing brand based in New York City, with Mikhail Bortnik in 2003. Originally a t-shirt company, Mishka has grown into a global streetwear brand with stores in New York, Los Angeles and Tokyo. The Mishka blog helps cultivate the brand's viral combination of streetwear, art and music, capturing hundreds of thousands of unique visitors every month. Grovo's Expert Series -- Interviews with the people who build the Internet!
Length: 16:34

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