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Will This Be the Most Negative Campaign Cycle in History?

Will This Be the Most Negative Campaign Cycle in History? This presentation was part of the New America Foundation's Delve into '12 Event Series recorded on March 24th, 2012 and features Ken Goldstein, President, Campaign Media Analysis Group Daisy and the Art of Going Nuclear: Negative Advertising in Our Politics Mudslinging isn't pretty. But research — and conventional wisdom — says negative political ad campaigns work. Indeed, the tone early on in the 2012 contest suggests that accentuating the positive will not be the hallmark of this election cycle. Should that be of concern to us all? Are negative ads corrosive to our political discourse, or are they, in fact, a vital means of informing the electorate? In this event, panelists considered how political messaging has evolved to its current state, as well as its impact on our broader culture. http://www.newamerica.net/events/2012/negative_advertising
Length: 14:54

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