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Tainted Ice Cream Cones, a Furloughed Willie and Swift Boats: The Evolution of Negativity

Tainted Ice Cream Cones, a Furloughed Willie and Swift Boats: The Evolution of Negativity From the Delve into '12 New America Foundation event, "Daisy and the Art of Going Nuclear: Negative Advertising in Our Politics" Mudslinging isn't pretty. But research — and conventional wisdom — says negative political ad campaigns work. Indeed, the tone early on in the 2012 contest suggests that accentuating the positive will not be the hallmark of this election cycle. Should that be of concern to us all? Are negative ads corrosive to our political discourse, or are they, in fact, a vital means of informing the electorate? In this event, panelists considered how political messaging has evolved to its current state, as well as its impact on our broader culture. Robert Mann Author, "Daisy Petals and Mushroom Clouds" Manship Chair and Professor in the Manship School of Mass Communication, Co-Director of the Reilly Center for Media & Public Affairs at Louisiana State University http://www.newamerica.net/events/2012/negative_advertising
Length: 35:04

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