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India Economic Summit 2010 - Can One Brand Serve Multiple Markets

http://www.weforum.org - 15.11.2010 Can One Brand Serve Multiple Markets? India's diverse market is estimated to have 30 million affluent consumers, 300 million middle-class consumers and 700 million lower-income consumers. How can consumer brands serve India's diverse demographic profile while remaining profitable? Speakers: · Jack Modzelewski, President, Client Relations and Senior Partner, Fleishman-Hillard, USA · Atul Singh, President and Chief Executive Officer, India and South West Asia, Coca-Cola India, India · Niren Chaudhary, Managing Director, India, Yum! Restaurants, India · Arun Tadanki, Managing Director, Yahoo! India, India · Sanjay Gupta, Chief Operating Officer, Star India, India Chaired by · Tarun Anand, Senior Company Officer, South Asia, Thomson Reuters, India
Length: 01:16:30

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