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Davos Annual Meeting 2006 - Can a Ball Change the World?

http://www.weforum.org/26.01.2006Can a Ball Change the World?: The Role of Sports in DevelopmentSports, as a universal language, can play a useful role in promoting national development and improving the lives of rural and local communities, particularly youth. 1) What are some examples where the sports industry has actively played a role in development? 2) How much investment can developing countries justify in promoting sports, compared to other urgent social programmes?3) Can sports bring other benefits, such as foreign direct investment, to developing countries?Joseph S. Blatter, President, F?d?ration Internationale de Football Association (FIFA), SwitzerlandCharles Denson, Co-President, Nike Brand, Nike, USAEdson Arantes do Nascimento (Pel?), World Cup Soccer Champion and Director, Empresas Pel?, BrazilJacques Rogge, President, International Olympic Committee (IOC), LausanneDavid J. Stern, Commissioner, National Basketball Association (NBA), USAMel Young, President and Chief Executive Officer, The Homeless Worldcup, United Kingdom; Social EntrepreneurModerated byAngelo Codignoni, President and Chief Executive Officer, Eurosport, France
Length: 01:05:52

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