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Davos Annual Meeting 2008 - Rebuilding Brand America: Five Suggestions for the Future President

http://www.weforum.org/25.01.2008Rebuilding Brand America: Five Suggestions for the Future PresidentGlobal opinion surveys consistently show that the level of confidence in the US is declining in a number of areas.How should the next US president reverse this trend and rebuild the brand equity of the country?H.H. Sheikh Salman Bin Hamad Al Khalifa, Crown Prince and Chairman of the Economic Development Board of the Kingdom of BahrainMaurice L?vy, Chairman and Chief Executive Officer, Publicis Group, France; Member of the Foundation Board of the World Economic ForumRupert Murdoch, Chairman and Chief Executive Officer, News Corporation, USASir Martin Sorrell, Group Chief Executive, WPP, United KingdomChaired byMois?s Na?m, Editor-in-Chief, Foreign Policy Magazine, USA
Length: 58:09

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