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Davos Annual Meeting 2005 - Does Business Have a Noble Purpose

http://www.weforum.org/Does Business Have a Noble Purpose?Global companies are central institutions in our society, yet the public rarely seems to focus on the social benefits of their contributions to economic development.1) What measures, other than shareholder value, can be used to assess value creation?2) How has the rise of global companies affected public perceptions of business's contributions to society's wider objectives?3) Should CEOs use their leadership position to influence how business is defined and perceived?Lord Browne of Madingley, Group Chief Executive, BP, United KingdomIan E. L. Davis, Managing Director, Worldwide, McKinsey & Company, United KingdomRakesh Khurana, Professor, Harvard Business School, USAModerated byLaura D. Tyson, Dean, London Business School, United Kingdom
Length: 56:33

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