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Ross Lovegrove: The power and beauty of organic design

http://www.ted.com Designer Ross Lovegrove expounds his philosophy of fat-free design and offers insight into several of his extraordinary products, including the Ty Nant water bottle and the Go chair. TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers are invited to give the talk of their lives in 18 minutes -- including speakers such as Jill Bolte Taylor, Sir Ken Robinson, Hans Rosling, Al Gore and Arthur Benjamin. TED stands for Technology, Entertainment, and Design, and TEDTalks cover these topics as well as science, business, politics and the arts. Watch the Top 10 TEDTalks on TED.com, at http://www.ted.com/index.php/talks/top10
Length: 20:16

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