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How to Make Friends and Manipulate Irrational Voters

Are Americans irrational when it comes to politics -- voting against their own interests? Or is this phenomenon a function of the interaction between mind, politics and society? George Lakoff is a New York Times bestselling author and his new book, The Political Mind: Why You Can't Understand 21st Century American Politics with an 18th Century Mind, will be released May 2008.
Length: 01:14:02

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