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The Stuff of Genius - The Flexible Straw

Joseph Friedman took beverage technology to a whole new level with the invention of the flexible drinking straw. Find out how Friedman came up with his bendy creation in this episode of The Stuff of Genius. http://howstuffworks.com http://www.facebook.com/StuffofGenius http://itunes.apple.com/us/podcast/the-stuff-of-genius/
Length: 01:28

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