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Convincing Meat Eaters to Become a Vegetarian with Melanie Joy

Check out Bas Rutten's Liver Shot on MMA Surge: http://bit.ly/MMASurgeEp1 Dr. Melanie Joy is the author of Why We Love Dogs, Eat Pigs, and Wear Cows: An Introduction to Carnism. She has also written Strategic Action for Animals: A Handbook on Strategic Movement Building, Organizing, and Activism for Animal Liberation. Melanie is a leading researcher on carnism, or the psychology of eating meat. Her work on the topic has been featured on the BBC, NPR, PBS and ABC Australia. She has also written a slew of articles on carnism herself. Click here to buy her book: Why We Love Dogs, Eat Pigs, and Wear Cows: An Introduction to Carnism - http://mhlo.co/ps9vPK
Length: 00:34

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