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Photoshop Tutorial - Logo Case Study - U2

Check out Bas Rutten's Liver Shot on MMA Surge: http://bit.ly/MMASurgeEp1 Photoshop Tutorial - Logo Case Study - U2 --------------------------------------------------------------------- In this logo case study, Gene examines the branding technique of one of the world's most successful bands, U2. There is no official U2 logo, though each album has a specific identity. Gene shows you how their name, music and stage presence culminates in logoless recognition. No Logo --------------------------------------------------------------------- U2 does not have an official logo. In the video Gene shows four different U2 album covers that are all unique and distinct from each other. However, none of these album covers showcases a logo of any kind. 1. The first cover has the name of their band typed right after the album title, with everything in the same font. 2. The second album cover also applies this same technique, where the same band name shares the same font as the album name and is placed right next it. 3. The third album cover also has no logo as well and no indication of the album name, either. It only has sixteen pictures arranged as a four by four square with one of the images showing a person's hand with a U2 ring on one of their fingers. 4. Finally, the fourth album cover again shows the band name written in the same font as the album title, except this time the name U2 is larger than the title of the album. Psychology of the Name --------------------------------------------------------------------- The reason these album cover designs have worked for U2 is because of the psychology behind their name. The name U2 immediately conveys a sense of?camaraderie?and community. There is a feeling of familiarity and group mentality. It's as if you, the individual music lover and fan, are a part of the band. There is a psychological connection of togetherness in the name, which is also reflected in their music. The lyrics to their songs contain a heavy use of the pronouns "you" and "I," creating a?lyrical?connection to the audience. As such, there is a strong psychological draw. The ambiguity of the name U2 is one of the many reasons why they have been able to make a lot of their imagery work.? For these reasons, a logo for the band is not needed. Importance of Icons --------------------------------------------------------------------- In the case of U2's 360-degree tour, they created a logo specifically for the tour itself. The logo is a graphic representation of the stage on which they perform. The stage is an incredible and epic sight in and of itself, looking like a huge robotic, mechanical spider of some sort. What is unique, however, is that the crowd completely surrounds the stage on all sides, creating a 360-degree effect. The stage is also equipped with various platforms and catwalks that allow the band members to walk beyond the confines of a typical stage and allow for a greater degree of interactivity with their fans that attend the shows. 360 degrees also represents wholeness and completeness, evoking global imagery and further promoting the psychological connection of togetherness. Each album and tour has unique icons and imagery specifically designed for the purposes of conveying the respective album and tour messages. Read more by visiting our page at: http://www.mahalo.com/photoshop-tutorial-logo-case-study-u2/
Length: 07:43

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