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Photoshop Tutorial - Logo Case Study - Nine Inch Nails

Check out Bas Rutten's Liver Shot on MMA Surge: In this video, Mahalo expert Gene Shaw explains some of the design concepts behind creating an original logo. He uses the band "Nine Inch Nails" as a case study. Band Promotion Basics - Logo Design --------------------------------------------------------------------- The 21st century internet generation has initiated a "changing of the guard," so to speak, and has brought individuals out from behind the wall of obscurity and into the limelight. With major record labels taking the backseat to numerous independent artists and musicians, bands are finding that they can do a lot of things themselves, tasks that used to be reserved solely for record companies. Today, bands have to do a lot of their promoting themselves if they wish to gain popularity among fans. A common and proven method for establishing a presence as a band within the music community is to design a logo. Distinction --------------------------------------------------------------------- The "Nine Inch Nails" logo is extremely distinct. It is made up of the letters "N," "I" and "N," which are simply the band's initials. However, the last "N" is reversed like it is a mirrored image. This makes the entire logo symmetrical. Symmetry is important in this case because it makes the logo stand out and easy to identify. The logo is also a rectangle, which is an extremely simple shape. The symmetry lends to the simplicity of the image, and the mind can easily wrap itself around such a simple shape. Psychology of Shapes and Colors --------------------------------------------------------------------- Shapes may not seem like such a big deal, but the way a line curves or remains straight can trigger certain sub-conscious associations and connotations. When we are presented with a rounded shape like a circle, the human mind can often trigger an emotionally-based thought. A lot of the psychology behind shapes is rooted in the recognized roles between opposite sexes and culture. Rings are a symbolic shape and can represent love, marriage, relationships and "togetherness." Rounded shapes can convey messages of friendship, care and support, and are often useful in designs relating to communities. Angular shapes like triangles, squares and rectangles can represent balance and stability. They can convey structure, organization and efficiency. They sort of have the opposite effect of rounded and circular shapes, conveying rationale and logic rather than feelings and emotions. Lines can also be used differently. The human mind tends to associate a curved line with femininity, perhaps implying smoothness, gentleness and grace, whereas straight and jagged lines tend to elicit a more masculine response of power, aggression and action.When we're growing up, certain colors stand out. Beginning at an early age, we begin remembering colors and more easily recognize them and their associations for us.?The use of color may or may not be immediately evident to us on a conscious level, but color has a powerful effect on the human mind. Bright colors can grab one's attention, perhaps conveying a sense of "loudness." Colors like red and blue can be used according to the effect that is desired. Red can summon conflicting emotions, ranging from blood and warfare to love and passion, which can evoke thoughts of danger, which in turn can create a sense of urgency and can even stimulate circulation. Blues and greens, on the other hand, tend to be associated with peace and tranquility and can convey a calm and comforting tone, usually expressive of nature, harmony and the environment. Faces and Attitude --------------------------------------------------------------------- The human face is an often overlooked yet powerful image. One of the first faces that we learn to recognize at an early age is that of our own mother. The eyes are one of the most expressive features of a human face, and we learn to recognize facial communication. We know if someone is angry, sad, happy or confused through nonverbal communicative cues via the human face. In the case of "Nine Inch Nails," the NIN logo resembles an angry face, as Gene points out in the video. This anger fits the mood of many songs by "Nine Inch Nails." Read more by visiting our page at:
Length: 09:59


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