http://www.viadeo.com Wayne Gibbins, Communications and Partnerships Director at Viadeo, explains how you can apply Social Media in your business, "You'll find out what people and customers really think of you. You'll probably also be able to influence that. You'll be able to engage with the people, find out what their problems are, help them to fix them more easily, and turn them from net detractors, saying negative things, to net promoters, saying positive things."
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