http://www.freshbusinessthinking.com/ Does the future of online advertising lie with contextual advertising? Freeserve and AOL are no longer big players, others such as MSN who are still strong because of their one-to-one relationships with users need to learn from Facebook and MySpace. Interaction with the user in a way that enhances their experience when on networking sites, playing games, downloading music or using mobiles is the way forward. Watch this space.
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