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Working With The Institute Of Export

http://www.freshbusinessthinking.com/ While recognising the challenging and often complex trading conditions in international markets, Lesley Batchelor discusses the Institutes belief that real competitive advantage lies in competence and that commercial power, especially negotiating power, is underpinned by a sound basis of knowledge. An extract from Fresh Business Thinkings International Trade Week, April 2008.
Length: 05:55

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