http://www.freshbusinessthinking.com/ Recognising that cross cultural communication breakdowns can and do occur is important when starting up a business in any international region. With such hugely differing communication styles, linguistic differences, business protocol and religious viewpoints, trading in the Middle East requires a particularly sensitive approach. In this session, Neil gives advice on how to break down barriers, enhance communication, build strong relationships and ensure success in the UAE and The Gulf States. An extract from Fresh Business Thinkings International Trade Week, April 2008.
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