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How can good sites that don't know about SEO rank well?

Google would appear to favour sites that are built by those who know all the SEO 'best practice' techniques (and follow your tips!). There must be many technically poor sites that actually have fantastic content - surely these shouldn't be penalised? Tinperson, Buckinghamshire, UK Want to get started with SEO? Read our SEO Starter Guide! http://www.google.com/webmasters/docs/search-engine-optimization-starter-guide.pdf Have a question? Ask it in our Webmaster Help Forum: http://www.google.com/support/forum/p/Webmasters?hl=en Want your question to be answered on a video like this? Follow us on Twitter and look for an announcement when we take new questions: http://twitter.com/googlewmc More videos: http://www.youtube.com/GoogleWebmasterHelp Webmaster Central Blog: http://googlewebmastercentral.blogspot.com/ Webmaster Central: http://www.google.com/webmasters
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