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How can I explain to clients that rankings can't be guaranteed?

Read Google's help article about SEO here: http://www.google.com/support/webmasters/bin/answer.py?answer=35291 With a lot of my potential clients, the first words out of their mouth when building a site is "Can you make my site #1 on Google?" This question is extremely annoying to me... how can I respond in a professional and honest manner? Land Lubber, Colorado
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