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Jazz Marketing 101 - Jim Eigo: Jazz Promo Services

For emerging artists and veterans, Jim Eigo, of Jazz Promo Services ( offers his thoughts on the best way to plan and execute a marketing / promotional plan for new releases. A New York native and lifelong Jazz aficionado, Jim began his music business career managing the Jazz department of Happy Tunes Records, the legendary Greenwich Village music shop. There, he befriended a number of notable musicians and writers including Ornette Coleman, Rahsaan Roland Kirk, Sam Rivers, David Murray, Gary Giddins, and Stanley Crouch. In addition to founding Daybreak Express Records an all-jazz mail order company, Jim also worked as a Sales Manager for the New Music Distribution Service, a Sales Rep for Rounder Records and a store manager for both the Soho Music Gallery and J&R Music World. On the label side, Jim has served as the sales and marketing manager for German based Intuition Records, responsible for releasing recordings by Dave Holland, Oregon and Jerry Granelli. He also worked as the label manager for Paris based Dreyfus Records overseeing the sales, marketing and promotional efforts for recordings by Roy Haynes, the Mingus Big Band, Richard Galliano and Michel Petrucciani. More recently, Jim worked closely with Knit Media, launching a new label, Knit Classics, where he supervised the release of thirty historical masters from the Douglas Label, Rashied Ali's Survival Label and Ronald Shannon Jackson. His other credits as a producer include Wildflower's infamous "The Complete Jazz Loft Sessions," "A Tribute To Grant Green," and, Lonnie Johnson "The Unsung Blues Legend", Steve Lacy "Snips", and "David X. Young's Jazz Loft 1954-1965." He also served as Senior Producer for the 1999 Jazz Awards show at New York's South Street Seaport. Jim's affiliations include membership in NARAS, AFIM (Co-chair Jazz Panel), IAJE, IAJRC, Jazz Corner, Jazz Journalist Association, and as a Board Member with the Jazz Foundation of America.
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