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Should I tweak my titles and descriptions to improve my CTR?

On February 26, 2009, Google software engineer Matt Cutts collected questions on Google Moderator and answered many of them on video. Amalve from Bangalore asked: Are title and description tags helpful to increase the organic CTR — clicks generated from organic (unpaid) search — which in turn will help in better ranking with a personalized search perspective?
Length: 01:26

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