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Which is more important: content or links?

On February 26, 2009, Google software engineer Matt Cutts collected questions on Google Moderator and answered many of them on video. Jeff from New York City asked: As Google's algo evolves, is it better to have exceptional links and mediocre content, or exceptional content and mediocre links? By links I mean inbound link quantity/quality. Can new sites with awesome contest outrank mediocre/established sites?
Length: 01:53

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