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Typography | Off Book | PBS

Subscribe to the new Off Book channel at http://www.youtube.com/pbsoffbookType is everywhere. Every print publication, website, movie, advertisement and public message involves the creation or selection of a fitting typeface. Online, a rich and artistic typographical culture exists, where typefaces are created and graphic design seeps in to every image. In episode 2 of Off Book, typeface designers Jonathan Hoefler and Tobias Frere-Jones outline the importance of selecting the right font to convey a particular feeling. Graphic designer Paula Scher talks about building identity in messaging, while Eddie Opara uses texture to create reaction. Infographic designers Julia Vakser and Deroy Peraza map complicated data sets into digestible imagery, mixing color, graphics and type. http://www.pbs.org/artsArtists:Jonathan Hoefler and Tobias Frere-Jones, Typeface DesignersPaula Scher, DesignerEddie Opara, DesignerDeroy Peraza and Julia Vakser, DesignersMusic by:VLOOPER: http://vlooper.bandcamp.com/album/copycat-a-dilla-tributeAnitek: http://www.myspace.com/anitek123Reno Project: http://soundcloud.com/renoprojectStidiek: http://www.myspace.com/stidiekmusicHinariku216: http://soundcloud.com/hinariku216Follow Off Book:Twitter: @pbsoffbookTumblr: http://pbsarts.tumblr.com/Produced by Kornhaber Brown: http://www.kornhaberbrown.com
Length: 06:59

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