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FRONTLINE | "Money and March Madness" | Preview | PBS

http://www.pbs.org/wgbh/pages/frontline/money-and-march-madness/In the midst of March Madness, FRONTLINE takes an inside look at the multi-billion dollar business of the NCAA. Watch "Money and March Madness" on PBS March 29.FRONTLINE continues its new monthly magazine program with the lead story "Money and March Madness," an inside look at the multi-billion dollar business of the NCAA and its brand of amateur college sports. In this investigation, correspondent Lowell Bergman gains access to Sonny Vaccaro, a former marketing executive at Nike, Adidas, and Reebok who helped bring about the rapid commercialization of college basketball. Vaccaro's success made coaches, administrators, and companies rich. But the players remain at the mercy of the NCAA, which, despite a new $10.8 billion contract for its basketball tournament, has continued to insist that the athletes don't get paid. Now, Vaccaro has left the business world and he's spearheading a class-action lawsuit that aims to ensure that players get a piece of the action. Watch on air and online beginning Tuesday, March 29 at 9 pm ET on PBS. http://www.pbs.org/wgbh/pages/frontline/money-and-march-madness/
Length: 00:30

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