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FRONTLINE "Money and March Madness" | Sneak Peek: "Everybody's making money, except the kids." | PBS

http://www.pbs.org/wgbh/pages/frontline/money-and-march-madness/ NCAA men's basketball has become big business, with TV rights worth $10.8 billion over 14 years. Should the players get paid? Watch "Money and March Madness" on air and online Tuesday Mar 29 at 9pm ET on PBS. FRONTLINE continues its new monthly magazine program with the lead story "Money and March Madness," an inside look at the multi-billion dollar business of the NCAA and its brand of amateur college sports. In this investigation, correspondent Lowell Bergman gains access to Sonny Vaccaro, a former marketing executive at Nike, Adidas, and Reebok who helped bring about the rapid commercialization of college basketball. Vaccaro's success made coaches, administrators, and companies rich. But the players remain at the mercy of the NCAA, which, despite a new $10.8 billion contract for its basketball tournament, has continued to insist that the athletes don't get paid. Now, Vaccaro has left the business world and he's spearheading a class-action lawsuit that aims to ensure that players get a piece of the action. Watch on air and online beginning Tuesday, March 29 at 9 pm ET on PBS. http://www.pbs.org/wgbh/pages/frontline/money-and-march-madness/
Length: 02:20

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