As part of PBS's coverage of the 2009 South by Southwest (SXSW) Interactive & Film conference, we asked video blogger Zadi Diaz to interview the two industries' most influential & creative leaders. Here, Zadi interviews Scott Monty, currently the head of social media for Ford Motor Company. For more on PBS & SXSW, go to http://www.pbs.org/sxsw
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