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Mark Glaser answers the Five Good Questions on the PBS Engage blog (3)

http://www.pbs.org/engage/blog/five-good-questions-mark-glaser Q: What's the future of the software industry and privacy with Web 2.0? A: It's hard for sotware publishers and content publishers to protect their content in the digital age. Sharing cannot be stopped by technology or laws. Software will be going online, and a subscription model will become more common. For content, people will have to "bake in" ads and sponsors, as the Coke/Mentos guys did with their new viral video: http://www.youtube.com/watch?v=lUpv-R1qBi0
Length: 02:09

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