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How to save the pork industry You can't get swine flu from eating pork. (And its not even called swine flu anymore—technically its H1N1 Influenza A.) Nonetheless, the pork industry can't be happy about having its product associated with a frightening illness, even if that association is completely imaginary. Advertising consultant Cindy Gallop (who's never actually worked for the pork industry) joins The Takeaway with her creative suggestions for resuscitating a product that's been sullied by circumstances.
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