Watch more Advertising & Marketing 101 videos: http://www.howcast.com/guides/22-Advertising-and-Marketing-101 Subscribe to Howcast's YouTube Channel - http://howc.st/uLaHRS Advertise on YouTube with video and create an effective, efficient online campaign. Howcast uploads the highest quality how-to videos daily! Be sure to check out our playlists for guides that interest you: http://howc.st/ytmainplaylists Subscribe to Howcast's other YouTube Channels: Howcast Health Channel - http://howc.st/HOE3aY Howcast Video Games Channel - http://howc.st/tYKKrk Howcast Tech Channel - http://howc.st/rx9FwR Howcast Food Channel - http://howc.st/umBoJX Howcast Arts & Recreation Channel - http://howc.st/vmB86i Howcast Sports & Fitness Channel - http://howc.st/vKjUjm Howcast Personal Care & Style Channel - http://howc.st/vbbNt3 Howcast empowers people with engaging, useful how-to information wherever, whenever they need to know how. Emphasizing high-quality instructional videos, Howcast brings you experts who provide accurate information in easy-to-follow tutorials on everything from makeup, hairstyling, nail art design, and soccer to parkour, skateboarding, dancing, kissing, and much, much more. Step 1: Upload videos Create a free YouTube account and start uploading engaging videos on your channel that will keep users coming back. Step 2: Personalize your channel Establish your presence by customizing your channel. Consider it your personal piece of real estate in the coolest, most diverse neighborhood in town. Step 3: Promote your videos Use Promoted Videos to drive traffic to your video on YouTube every time someone searches for related keywords. Visit ads.youtube.com, and start your campaign in minutes. Set your own budget, and choose what words will trigger your promotion. You only pay when someone actually clicks on your video, so you're guaranteed a focused, cost-effective ad campaign. Step 4: Lead users to your site Once you've driven potential customers to your video, make sure they know what to do next. By creating an overlay that links back to your site, many of those viewers will become instant customers.
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