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How to Send a Newsletter

Watch more Advertising & Marketing 101 videos: http://www.howcast.com/guides/22-Advertising-and-Marketing-101 Subscribe to Howcast's YouTube Channel - http://howc.st/uLaHRS Send out a striking and informative newsletter for a business or club using these tips. Howcast uploads the highest quality how-to videos daily! Be sure to check out our playlists for guides that interest you: http://howc.st/ytmainplaylists Subscribe to Howcast's other YouTube Channels: Howcast Health Channel - http://howc.st/HOE3aY Howcast Video Games Channel - http://howc.st/tYKKrk Howcast Tech Channel - http://howc.st/rx9FwR Howcast Food Channel - http://howc.st/umBoJX Howcast Arts & Recreation Channel - http://howc.st/vmB86i Howcast Sports & Fitness Channel - http://howc.st/vKjUjm Howcast Personal Care & Style Channel - http://howc.st/vbbNt3 Howcast empowers people with engaging, useful how-to information wherever, whenever they need to know how. Emphasizing high-quality instructional videos, Howcast brings you experts who provide accurate information in easy-to-follow tutorials on everything from makeup, hairstyling, nail art design, and soccer to parkour, skateboarding, dancing, kissing, and much, much more. Step 1: Choose your medium Choose whether to send a hard copy, paper newsletter or an e-mail. A paper newsletter may cost money to print and mail but are accessible to everyone who receives it. An electronic or e-newsletter takes a little computer knowledge to create and distribute online. Tip An electronic newsletter can be formatted in plain text, which is easier to read but has no features, or in HTML, which allows for creativity and an attractive appearance. Step 2: Use a computer program Save time with computer software programs that have hundreds of preloaded templates available, or enlist the help of your local copy shop to find a style that works for you. Step 3: Start a sign-up list Start a sign-up list in your store or through your website with customer or client email addresses so you can distribute your newsletter electronically. Step 4: Create a schedule Create a schedule to regularly print or send your newsletter. Make sure any contributors are aware of when they will need to send in their articles. Let the people who sign up with their e-mail address know how often they will receive a copy, or when the news will be available online. Tip Plan ahead for holidays and special events and give your contributors enough time to work their articles into their schedule. Step 5: Write up a privacy policy Write up a privacy policy to let your customers and clients know their information will not be shared and they are free to opt out of the list anytime. Step 6: Group the addresses together Group all the e-mail addresses together in your e-mail account and send out your newsletter either in the body or as an attachment. Be timely and consistent to ensure success. Did You Know? In 1971, Ray Tomlinson sent the first e-mail message and started using the now famous "at" symbol to separate the user name from the computer name.
Length: 02:19

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