How to Get Publicity
Watch more How to Start a Business videos: http://www.howcast.com/guides/49-How-to-Start-a-Business Subscribe to Howcast's YouTube Channel - http://howc.st/uLaHRS Get some free publicity for a small business or event using these tips. Howcast uploads the highest quality how-to videos daily! Be sure to check out our playlists for guides that interest you: http://howc.st/ytmainplaylists Subscribe to Howcast's other YouTube Channels: Howcast Health Channel - http://howc.st/HOE3aY Howcast Video Games Channel - http://howc.st/tYKKrk Howcast Tech Channel - http://howc.st/rx9FwR Howcast Food Channel - http://howc.st/umBoJX Howcast Arts & Recreation Channel - http://howc.st/vmB86i Howcast Sports & Fitness Channel - http://howc.st/vKjUjm Howcast Personal Care & Style Channel - http://howc.st/vbbNt3 Howcast empowers people with engaging, useful how-to information wherever, whenever they need to know how. Emphasizing high-quality instructional videos, Howcast brings you experts who provide accurate information in easy-to-follow tutorials on everything from makeup, hairstyling, nail art design, and soccer to parkour, skateboarding, dancing, kissing, and much, much more. Step 1: Create a press release Create an eye-catching press release to distribute to local newspapers, radio, and TV stations that outlines your story, product, event, or business. Tip Design an interesting logo or tagline that gets people buzzing. Step 2: Recruit an army Recruit an army of supporters willing to work cheap or volunteer and have them pass out fliers, talk to their friends, hang posters, and generate word-of-mouth advertising. Step 3: Target the correct audience Target the correct audience for your product or event to narrow the scope and reduce costs. Step 4: Search for free ad space Search for free ad space on bulletin boards in coffee houses, bookstores, and at local grocery stores. Step 5: Plan a media event Plan a media event -- like a cocktail party or free concert -- and invite as many press people as possible. Pack the event with friends and supporters to create energy and excitement. Tip Attract more attention with controversy or latch on to a current political story -- just don't break the law or turn off loyal supporters. Step 6: Go online Go online and start a blog, website, or post a video to YouTube and take advantage of social networking sites like MySpace and Facebook. Once your news goes viral, it may take on a life of its own. Did You Know? The company Moon Publicity offers moon-based advertising, which would use small robots recreate logos and text on the lunar surface, starting at $46,000.