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Design for Engagement - How to Design So People Take Action

Learn how to apply psychology to create engaging products so that people will take the actions you want them to take.

Topics: Design, Psychology
Cost: $229 Per Course


Design for Engagement - How to Design So People Take Action's Full Profile



You'll learn what you need to know about people, howthey think, decide, remember, and what motivates them. You'll learn how toapply psychology to the design of websites, apps, and products so that they areengaging.You'll learn what to do so that people are morelikely to take the action you want them to take -- use your product, registerat your website, make a purchase, and so on.You'll learn about the need to belong and how to useideas such as social validation, reciprocity, and trust to engage your targetaudience. You'll learn what make ideas and websites go viral.You'll learn about instincts and how to useautomatic reactions to sex, danger, and the fear of loss to lead people to takean action.You'll learn what psychologists know about memory,reading, and vision and how to use this information to grab and hold attentionand direct behavior.You'll learn why stories are so engaging, and how touse them.You'll learn how to work with the self-stories thatpeople tell themselves in order to get people to try something new.You'll learn about how mentioning money or deathchanges behavior, how many choices people can handle, about the special part ofthe brain that is sensitive to faces and how to keep it engaged .You'll learn about how to use the desire for masteryand intrinsic motivation to encourage people to take certain actions.And much much more!The instructor is Susan Weinschenk. Susan has aPh.D. in Psychology, and 30 years of experience applying psychology to thedesign of software, websites, apps, and technology products. She's the authorof How to Get People to Do Stuff, and 100 Things Every Designer Needs to KnowAbout People.The Design for Engagement course has quizzes and exercises so you can practicewhat you are learning.


  • Level of Difficulty: Beginner
  • Size: Large Class
  • Instructor: Susan Weinschenk
  • Cost: $229 Per Course
  • Institution: Udemy
  • Topics: Design, Psychology

Provider Overview

About Udemy: Udemy helps students make moves. Whether you want to get promoted, break into a new industry, start a company, further a passion, or just accelerate your life, Udemy helps you learn from the amazing instructors in the world, so that you can get there and get there faster.

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