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Viral Marketing: Crafting Shareable Content

Why do some ideas spread while others fade away? Jonah Berger, PhD, professor of marketing at the Wharton School and author of the best-selling book Contagious: Why Things Catch On, reveals the secrets behind the science of social transmission. Discover what leads people to share content online and off, including social currency, triggers, emotion, public use, practical value, and storytelling. Learn what separates the best brands and stories from the rest in this example-rich course.

Cost: $25 Per Month

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Description

Why do some ideas spread while others fade away? Jonah Berger, PhD, professor of marketing at the Wharton School and author of the best-selling book Contagious: Why Things Catch On, reveals the secrets behind the science of social transmission. Discover what leads people to share content online and off, including social currency, triggers, emotion, public use, practical value, and storytelling. Learn what separates the best brands and stories from the rest in this example-rich course.

Details

  • Level of Difficulty: Beginner
  • Size: One-on-One
  • Cost: $25 Per Month
  • Institution: Lynda

Provider Overview

About Lynda: lynda.com is an online learning company that helps anyone learn software, design, and business skills to achieve their personal and professional goals. New courses and topics are added every week at no extra cost. They carefully select the world’s top experts who are the best in their field, passionate about their subject matter, and know how to teach.

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