Hacking Virality: A design-centric approach to building sustainable viral growth
Internet startups like Facebook, Twitter, YouTube, PayPal, LinkedIn etc. have demonstrated unprecedented growth, building user bases of hundreds of millions in a few years. How do these startups create such hyper-growth? Traditional marketing methods require paid user acquisition and repeated marketing activities. Instead, hyper-growth startups grow by building a self-propelling engine for viral growth that enables...