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Marketing Fundamentals

This short course will introduce you to the basic elements of marketing for businesses and nonprofit organizations. If you are taking this course to fulfill the requirements of Saylor’s Sales Certificate program, it is important that you understand the broad fundamentals of marketing, since sales is only one component of the greater business concept of marketing. To that end, this course will introduce you to important marketing basics and help prepare you for some of the typical entry-level ...

Topics: General Business, Marketing
Cost: Free

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Overview

Description

This short course will introduce you to the basic elements of marketing for businesses and nonprofit organizations. If you are taking this course to fulfill the requirements of Saylor’s Sales Certificate program, it is important that you understand the broad fundamentals of marketing, since sales is only one component of the greater business concept of marketing. To that end, this course will introduce you to important marketing basics and help prepare you for some of the typical entry-level expectations for sales and marketing associates. A few of these required skills include helping coordinate the execution of marketing plans; developing plans for promotional campaigns; writing sales and marketing materials; participating in marketing research and competitive analyses; identifying potential clients; assisting with advertising campaigns; and participating in customer relationship management.As frequent consumers of products and services, we participate in sales transactions on a regular basis. Indeed, many aspects of our daily routines often involve such purchases. For example, as you drive to work in the morning, you may stop to buy gas for your car. While filling up at the gas station, you may also buy a cup of coffee. These examples of common sales transactions are part of the larger business process of marketing. The specific ways in which you purchase goods and services—for example, stopping at a certain gas station because it is closest to your home, or because it offers the lowest fuel price, or because it sells high-performance fuel—are influenced by different components of the marketing process, also known asthemarketing mix. As a sales or marketing associate, you may be asked to participate in strategic thinking about how consumers make complex purchasing decisions. This process will require you to consider the four components of traditional marketing mixes, also known asthefour Psof marketing: product, promotion, price, and placement.By the end of this course, you will have an understanding of the basic concepts of marketing and be able to apply them to your own career in marketing. You also will be able to build on the core ideas of the marketing mix in order to identify and discuss the specific role of sales in the marketing process. No matter what product or service you are selling, understanding the role that sales plays in a successful marketing plan will be a critical component to your career success.

Details

  • Days of the Week: Monday, Tuesday, Wednesday, Thursday, Friday, Saturday, Sunday
  • Level of Difficulty: All Levels
  • Size: One-on-One
  • Cost: Free
  • Institution: Saylor
  • Topics: General Business, Marketing

Provider Overview

About Saylor: The mission of the Saylor Foundation is to make education freely available to all. Guided by the belief that technology has the potential to circumvent barriers that prevent many individuals from participating in traditional schooling models, the Foundation is committed to developing and advancing inventive and effective ways of harnessing technology in order to drive the cost of education down to zero

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