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Search Engine Marketing, Inc. I, II, III, and IV

14+ hours of video instruction you will gain all the background needed to be a search engine marketer.

Topics: Marketing
Cost: $89 Per Course

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Search Engine Marketing, Inc. I, II, III, and IV's Full Profile

Overview

Description

In todays Internet economy, understanding search is key to advancing your career or getting a job.In this 4 Part, 13+ hour comprehensive course you will gain all the background needed to be a search engine marketer. You will learn how to systematically address every issue youre likely to encounter, while helping you implement timeless strategies for delivering superior long-term results. Youll learn how to: Identify and leverage new search engine marketing opportunities arising from social media Align search engine marketing with your companys evolving strategic and tactical goals Implement programs that drive sustainable improvements not counterproductive quick fixes Systematically optimize your existing Web site search programs Manage the unique marketing challenges associated with large sites Create monthly scorecards and use them to drive improvement Provide effective guidance to content developers and designers in language theyll understand Automate checking and reporting for every page on your site Choose effective target keywords, optimize your content, and attract links Make the most of Google, Yahoo!, Live Search, and the latest specialized and local search tools Measure site-wide success rates across multiple systems and technologies Hire the right SEO consultantand avoid the wrong ones Set your budget with a focus on profitability, customer acquisition, providing lifetime valueThis course is designed for anyone who is a Marketing, Web, or IT professional, product manager, or content specialist.

Details

  • Level of Difficulty: Beginner
  • Size: Large Class
  • Instructor: Pearson
  • Cost: $89 Per Course
  • Institution: Udemy
  • Topics: Marketing

Provider Overview

About Udemy: Udemy helps students make moves. Whether you want to get promoted, break into a new industry, start a company, further a passion, or just accelerate your life, Udemy helps you learn from the amazing instructors in the world, so that you can get there and get there faster.

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