Principles of Marketing
Marketing is an understanding of how to communicate with the consumer. It includes four activities:Creating products and services that serve consumers;Communicating a clear value proposition;Delivering products and services in a way that optimizes value;Exchanging, or trading, value for those offerings.Many people incorrectly believe that marketing and advertising are the same thing. In reality, advertising is but one of the many tools used in marketing, which is the process by which firms de...