How to create a compelling Customer Experience for GenY and Millennials by better understanding their Social motivations
Features:Consumer insights based on 12+ years of research on youth & technology Key presentations on Social Customer, their behavior and how they communicate, both online & offlineInterviews with leading marketing practitioners, from Monster Energy to ThreadlessWhy take this course? Marketing can be a challenge in the era of social media. Todays Millennial Customer is the Social Customer - motivated by social needs and equipped with the technology to fulfill these needs. Understanding todays young customer and growing a brand using yesterdays mindset wont help you answer the key issues facing marketers today:How do you acquire new buyers when the Social Customer ignore 95% of all marketing?How do you create loyalty and satisfaction when the alternative is just a click away? Avoid the mistakes that could cost the company millions and cost you your reputation.Theres so much data and advice out there but what should I pay attention to?Which brand case studies should I learn from?What skills do I need to be a successful marketer in the era of the Social Customer?Important note: This course is structured to follow book Youth Buyology: Secrets of the Social Generation
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