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AdWords: Running a Successful Campaign

Build your first campaign and understand the hierarchy of AdWords, learn adwords campaign management and optimization.

Topics: General Business, Marketing

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AdWords: Running a Successful Campaign's Full Profile

Overview

Description

Hi, Im Jeremy Hermanns, and Im a search engine marketing (SEM) expert.Ive been working in search engine marketing for over ten years, beginning withmy career as an affiliate marketer back in college.After graduating, I was an analyst for Overture, the company thatactually developed and patented Pay-Per-Click advertising, which is the mostpopular form of online advertising today. Overture licensed out the PPC patentto all the big players, including Google and Microsoft, and was eventuallybought out byYahoo.I went on to work as an SEM expert at LegalZoom, and helped them growinto the popular service theyve become today. These days Im the VP ofMarketing at Onestop, a marketing and design solution for over 40 majorecommerce companies.As an SEM expert, I can tell you that Google AdWords is the premiersource for advertising on the web. AdWords is the system through which Googlesells advertisements based on keywords that people type in their search engine.In this course, well be breaking down the process and tools you need to create acampaign, AdWords campaign management,and promote your business by adwords optimization. Ill walk you through settingup an account, building your first campaign and understanding the hierarchy ofAdWords so that you can really start gaining traffic. Lets begin withAdWords campaign management and AdWords optimization!

Details

  • Level of Difficulty: Beginner
  • Size: Large Class
  • Instructor: Docstoc Videos
  • Institution: Udemy
  • Topics: General Business, Marketing

Provider Overview

About Udemy: Udemy helps students make moves. Whether you want to get promoted, break into a new industry, start a company, further a passion, or just accelerate your life, Udemy helps you learn from the amazing instructors in the world, so that you can get there and get there faster.

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