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An Introduction to Consumer Neuroscience & Neuromarketing

This course will introduce you to the multidisciplinary field of consumer neuroscience and neuromarketing. It will go through to the basic concepts of the human brain, the elements of the consumer mind, how it is studied, and how its insights can be applied in commercial and societal understandings of consumer behaviour.

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  • Level of Difficulty: Beginner
  • Size: Massive Open Online Course
  • Institution: Coursera

Provider Overview

About Coursera: Coursera is an education company that partners with the top universities and organizations in the world to offer courses online for anyone to take, for free.

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