How to Launch a Product - Learn Marketing and Public Relations skills to make an awesome product launch from Ben Parr!
ANNOUNCEMENT: 50% of the revenue from this course will be donated to THRIVE-GULU, a not-for-profit building rehabilitation and community centers across Africa. Startup Attention & PR 101" is a deeper look athow to better work with the press. This is not a course about traditional PR.Instead, this is a deeper dive into what makes a journalist tick, how you can getattention with these public relations skills and take advantage of that for yourcompany or cause.Thiscourse covers four broad themes: How JournalistsThink How to Launch aProduct How to Keep UsersInterested How to Deal With aPress CrisisThiscourse won't make you a journalist's best friend, but I hope it will give youmore clarity to how journalists make decisions and how that affects you andyour company. Learning these skills willhelp you make great product launches.
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