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Running a Design Business: Creative Briefs

Learn to write a creative brief for client-commissioned projects and ensure you have a roadmap for developing great design, in this installment of Running a Design Business. Terry Lee Stone explains what creative briefs are, what goes into them, what they look like, and how to use them throughout the project. Learn how to establish the drivers, audience, competition, message, and other critical success factors. These lessons cover interviewing, researching, drawing out consumer insights, and ...

Cost: $25 Per Month

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Overview

Description

Learn to write a creative brief for client-commissioned projects and ensure you have a roadmap for developing great design, in this installment of Running a Design Business. Terry Lee Stone explains what creative briefs are, what goes into them, what they look like, and how to use them throughout the project. Learn how to establish the drivers, audience, competition, message, and other critical success factors. These lessons cover interviewing, researching, drawing out consumer insights, and synthesizing all of this information into a cohesive and actionable document.

Details

  • Level of Difficulty: Beginner
  • Size: One-on-One
  • Cost: $25 Per Month
  • Institution: Lynda

Provider Overview

About Lynda: lynda.com is an online learning company that helps anyone learn software, design, and business skills to achieve their personal and professional goals. New courses and topics are added every week at no extra cost. They carefully select the world’s top experts who are the best in their field, passionate about their subject matter, and know how to teach.

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