Students who believe that the top factor in choosing a college should be the prestige of its name should not attend University of Pennsylvania. I believe that prestige of a university should be a factor, although certainly not the only or most heavily-weighted factor in choosing a college. Deciding where to go for college or graduate school is an important decision, and there are many factors involved that can make it a wonderful and enriching experience, or something that is totally intolerable and difficult. People make decisions based on the "prestige" of something all the time--from picking handbags or cars, to vacation spots and neighborhoods. But choosing something based on how important it sounds to other people is not a sustainable or responsible way of making choices. Certainly there are reasons behind University of Pennsylvania being a prestigious university. So what are they? If students cannot articulate the reasons beyond the prestige of a school, it indicates that they are being taught to value the brand name of an institution over the quality and character that make up that prestige.